By James Forrest
A couple of years ago when I was contemplating what would become the Forrest Firm, I engaged a longtime friend, David Mooring, to ask him about websites, social media, and other means of marketing my concept, especially online.
David was in the early stages of developing an entrepreneurial concept of his own, which has now become his online marketing firm, BurlapSky. Now, here we both are, nearly two years later, fully realizing our visions for entrepreneurship in this great area of the Triangle.
The idea behind BurlapSky is not only my friend’s concept, but it’s an absolutely vital concept for small and mid-sized firms looking to break through with their brands in a crowded marketplace. It’s about more than simply building a new website—it’s about understanding how to use technology to effectively connect, engage, and retain your target customer.
What separates David and BurlapSky from the pack is a unique combination education and experience. His business experience comes from management positions at the likes of Enterprise Rent-A-Car, Chick-Fil-A, and Manpower. His in-depth knowledge of technology and the web comes from his tenure at CrossComm, where he served as vice president, before launching BurlapSky. Most importantly, he has developed a keen sense of pinpointing exactly what businesses need in regards to marketing. He’s not afraid to tell you when you’re spending too little on marketing, (and this is even more rare) he’s not afraid to tell you when you’re spending too much on your website, or when you’ve simply got the wrong message or poor execution.
Small and mid-sized businesses, more than anything, need an advisor that they can really trust in the marketing space, much like businesses need attorneys that will be flexible with them and get them what they need without billing them to death. And with so much of marketing shifting to having just the right online presence, David has rightly focused his work on advising businesses to have just the right cocktail of content mix across multiple platforms.
In addition to his work driving site design and development, blogging, social media, and email newsletters and campaigns, David uses his high degree of experience and acumen to consult with businesses to find strategies that suit both their budgets and their goals for growing and sustaining themselves. His portfolio of clients includes business-to-business services firms such as Risk Management Associates, retailers like Durham’s Beyu Caffe, online services like OnePriceTaxes.com, and non-profits such as King’s Park International Church.
One of the things I appreciate most about David is how he spends a lot of his time outside of BurlapSky—working hard to build the Durham business community. A strong supporter of local businesses, David served as Chair of the Greater Durham Chamber of Commerce’s Small Business Committee from 2009-2011. David regularly teaches online marketing and social media seminars via Durham Technical Community College’s Small Business Center.
The diversity of his work proves that David has the skills to meet the needs of businesses of all shapes and sizes, something we like to think we also do well at the Forrest Firm. We have enjoyed having him as a client, aligning with his strategy to start his business in such a way that he has the proper legal framework, from business entity setup to assorted contracts, that he can utilize to shape and protect BurlapSky’s business development for the future.