Let It B: SinnovaTek Joins the Ranks of the B Corps
October 30, 2017
By Michael Druga
Michael Druga is the founder and President of SinnovaTek, a longtime Forrest Firm client and leader in sustainable innovation in food technology. SinnovaTek is a turnkey provider of food processing systems to manufacturers around the world, delivered by a team of specialized engineers and food scientists experienced with advanced processing technologies.
In the last month, my company, SinnovaTek, just completed a months-long process to become a Certified B Corporation.
Since we’re a food technology company, I liken B Corp certification to Fair Trade certification you might see for coffee or USDA Organic certification for milk. B Corps like SinnovaTek operate on a for-profit basis, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
Today, there is a growing community of more than 2,200 Certified B Corps from 50+ countries and over 130 industries working together toward 1 unifying goal: to redefine success in business. SinnovaTek has joined more than 200 food and beverage companies worldwide as the B Corp certification from B lab becomes the new standard for triple-bottom line performance.
Why did we become certified? Mainly, because it’s the right thing to do. Beyond that, it fits with our business model and our mission statement to “promote worldwide health and wellness by fostering the delivery of high quality, healthy food through sustainable methods.”
Also, it’s a validation of our principles. This rigorous certification process we just finished tested every level of the company from corporate governance to employee benefits to transparency and business practices. It looks at who we do business with and what we do business for. Like any certification, it challenges what we think we’re doing and compares it against what we’re actually doing.
Finally, when we look at this community of B Corps, we find some of our customers, our lawyers and friends at the Forrest Firm, and even some of our legacy investors like SJF Ventures. As a young company it is all too easy to make the mistake of doing business with the wrong companies that aren’t aligned with how we want to do business. Our more recent focus has been on finding the right partners, vendors, customers, and supporters that are like-minded on their approach to business and share our values. We are also taking that same mindset to whom we bring in as investors. Everyone at my company has seen the positive impact as we’ve changed the kinds of people with whom we associate.
I’m proud that we’re now a part of a growing community of companies that are leaders of the global movement of people using business as a force for good. But we’re not stopping there. Our leadership is looking for more ways for our company to volunteer and make a positive impact on the Triangle communities where we work and live. We will also continue to invest in our employees as people, finding ways for them to enjoy the time they spend at SinnovaTek by building a more sustainable working environment.
Thanks to our friends at the Forrest Firm for helping us become a part of the B Corp movement.