FORREST FIRM PARTNERS WITH LOLO TO SUPPORT TRIANGLE BUSINESSES
December 5, 2016
December 5, 2016 (DURHAM, NC) Forrest Firm, the largest law firm operating as a certified B corporation in the state of North Carolina, has partnered with LoLo, Locals Supporting Locals, to bring a “buy local” program to the Triangle’s small business community. LoLo’s app-based rewards program unites small businesses to encourage local spending and provides an innovative way to send local gifts.
There are currently over twenty local businesses in the Triangle participating in the LoLo program including Top of the Hill Restaurant and Brewery, Sutton’s Drug Store, Chapel Hill Tire, and downtown Durham restaurants Dos Perros and Toast.
“Our mission is to help people make the local choice and to keep the local vibe alive,” said Clark Harris, co-founder of LoLo. “We’ve leveraged our technological background to create a way to connect all the local, independent businesses in our community with Loyal Locals — people who believe in the local movement and want to strengthen their local economies.”
An Asheville-based technology and marketing company, LoLo’s rewards and relationship-marketing programs seek to unite local businesses and encourage consumers to spend their money where it has the highest local impact – at locally-owned, independent businesses. LoLo’s rewards program utilizes card-linking technology to reward members every time they shop at participating businesses, and allows members to redeem their rewards to shop for local items in the digital market. Give LoLo, the digital-giving program, allows members to purchase items from the market to send as gifts, which recipients can redeem from their phones at the chosen location.
The Forrest Firm will be using LoLo’s relationship-marketing program, Give LoLo, to send gifts and support the local business community. Forrest Firm, and other early adopters, are using Give LoLo for client engagement, staff and volunteer appreciation, and offering personal thank-yous to referring partners and friends. Give LoLo works by sending a digital gift certificate redeemable at local businesses, delivered via email and push notifications to recipients. Gifts are customizable, trackable, and unlike with traditional gift certificates, members aren’t charged for unused gifts.
“We are thankful here at the Forrest Firm to be working with a great leadership team at LoLo, helping them drive their business to new markets around the state and country” said James Forrest, founder and principal attorney at the Forrest Firm. “The company’s vision, to keep the local movement alive in communities across America, is an important one.”
Good for Consumers. The free LoLo rewards program integrates with existing behavior and requires no extra cards to card and nothing to remember. Members support their community by spending local and contributing to the local economy, and can choose to donate rewards to local nonprofits.
Good for Local Businesses. LoLo provides a collaborative, low-risk opportunity for merchants to build loyalty and support, as well as gather measurable market data. It requires minimal training and setup for participating businesses.
Good for Professionals. Give LoLo provides professionals with a convenient alternative to traditional gift cards that are more personal and cost-effective. It also benefits the community they serve by stimulating the local economy.
About LoLo: Locals Supporting Locals
LoLo encourages people to choose the local option whether they’re out spending in their communities or giving local gifts. LoLo’s app-based rewards program rewards members for supporting local businesses and tracks the economic impact of spending on locally-born businesses. The Give Local platform provides an easy way for anyone wanting to send gifts to have a local, customizable, and trackable option. Live in cities across the east coast, LoLo creates a network of Loyal Locals. Supporting local has never been more rewarding! The LoLo app is available on the Itunes app store and at Google Play.
About the Forrest Firm, P.C.
The Forrest Firm is a full-service corporate law firm and certified B Corporation based in Durham, North Carolina. The firm endeavors to provide corporate legal services in a manner that consistently exceeds client expectations, to create healthy, sustainable work environments for its professionals, and to positively impact the surrounding community.
James Forrest, Principal Attorney